Text: Benjamin Berggold; Fotos: SO/ Vienna
In September 2018, the “Sofitel Vienna Stephansdom“ reopened as the “SO/ Vienna“. We crafted a unique rebranding event and implemented it as the prime contractor. The guests were received on a red carpet and walked, accompanied by house music by DJane Bianca PoRo to the lobby-turned-backstage environment. “Das LOFT“ on the 18th floor of the SO/ Vienna hosted a breath-taking fashion show overlooking Vienna, supported by the artistic director Stephan Rabl (founder of Dschungel Wien) and a performance by the violinist Matthias Jakisic, to reveal the new branding. After a live performance by JUL & CO, FM4 resident DJ Kristian Davidek (DaviDecks) provided underground club sounds to the crowd. Visible from the outside, a loser show designed by LIVE Lasersystems took place at the same time in the glass cube of the SO/ Vienna building.