Text: Michael Müllner; Fotos: Matthias Brenner
Once a year, the representatives of the Austrian industry get together to exchange experiences. High-profile speakers explore a variety of aspects of the economy and various locations offer networking opportunities. This meeting ends with a night event where the top representatives of industry and politics gather in the festival halls of the Haus der Industrie at Schwarzenbergplatz for a convivial exchange. The incomparable ambience of the Vienna Konzerthaus provided an extraordinary backdrop for the day programme.
One of the challenges was to integrate a high-tech stage into the ambience of the classical music theatre and to choreograph a fast-paced infotainment show on it. The opener, the live image and the inserts were therefore edited live on mobile screens of different sizes, that were staggered into the depth of the trap room. Our approach of combining the atmosphere of a festive gala event with the sober professionalism of a business event, adapted to the different target audiences, was well received.